Abra Joins Primordial

We're thrilled to announce Abra as the latest startup to join the Primordial community! Headquartered in Charlotte, Abra is an AI-powered platform that turns sales promises into measurable performance, delivering an end-to-end solution for supplier accountability and optimization. Learn more at helloabra.com.

Cofounders Matt Stewart and Byron Revels

Byron Revels and Matt Stewart met during their college days at Clemson University, where they co-founded their first business together. Since then, both have excelled in high-impact roles at startups like Origin Financial and Okta – Byron in sales leadership and GTM strategy, and Matt in engineering. Byron’s insight into how often sales promises go untracked, combined with Matt’s experience in supplier management, sparked the idea for a solution that leverages generative AI to empower teams to optimize supplier relationships. Together, they set out to build a platform that integrates seamlessly with legacy CLM systems, enhancing accountability and performance across the board.

We were introduced to Byron and Matt late this summer and have been impressed with the elegant simplicity of their product. Their positioning in the market is unique, and they’ve built an easy-to-use solution for teams weighed down by clunky, outdated processes. Getting to know Byron and Matt has been a pleasure, and we believe their combination of strategic thinking and product-driven focus will make Abra a successful business. We’re excited to support them in their journey!

From Byron Revels, Co-Founder and CEO,

“Matt and I are thrilled to partner with the Primordial team! Their track record of supporting founders and their deep expertise in B2B SaaS will be critical as we scale Abra to drive meaningful results for our customers.”

We’re looking forward to supporting the Abra team as they continue to grow their customer base and expand their solution’s reach. 

Onward!

Jenn & Joe