Fashivly Joins Primordial

We’re excited to announce Fashivly as the latest startup to join the Primordial community! Based in Charlotte, Fashivly is a personalized styling platform designed to streamline the online shopping experience. Learn more at fashivly.com.

Ashlyn Greer, Founder & CEO

Ashlyn Greer spent 10 years in the retail fashion space, and realized the industry as a whole has not seen much innovation in the styling department. She took the founder leap during COVID with a styling session and curated look book with personalized outfits for a friend who shared it on social media. She teamed up with Mollye Rivera and Taylor Coil to bring the full solution to life and quickly built a following of customers who desperately wanted a more personalized styling solution than what the market has to offer.

The Fashivly Team: Mollye, Ashlyn, & Taylor

We were introduced to Ashlyn back in April of 2024 and were immediately impressed by the unique, asset-light idea and their incredible traction. After we switched Primordial’s focus to cover all North Carolina-based tech startups, our friend Greg Brown of the Charlotte Angel Fund reconnected us to Ashlyn. Their team has the perfect background to succeed in this space - Ashlyn and Mollye have years of experience working within fashion retail and styling and Taylor brings product strategy and growth marketing experience. They’ve reimagined the shopping experience and it shows with their incredible traction and growth. We are looking forward to supporting them as they continue to grow!

From Ashlyn Greer, Founder and CEO, 

“We couldn't be more excited to partner with Primordial in our journey building the future of online shopping. Joe and Jenn's extensive operator experience, combined with their track record of supporting successful early-stage software startups, makes them the ideal partners to help us accelerate our vision.”

We’re looking forward to supporting the Fashivly team as they continue to grow their customer base and bring their solution to more shoppers across the world. 

Onward!

Jenn & Joe