Primordial Doubles Down on Roboro

We’re excited to share that we’ve doubled down on our investment in Roboro, an AI-powered legislative insights platform built to serve lobbyists, advocates, legal teams, and policy professionals. Learn more on their website.

Roboro Co-founders Jenny Bo, James Gieszelmann, Paul Rava, and Erik Gieszelmann

Founded in Raleigh in 2024, Roboro helps advocacy professionals track bills across jurisdictions, get real-time impact summaries, and search legislation using natural language. In just a year, the company has experienced breakout growth, converting over 80% of live demos into paid subscriptions, and including marquee accounts such as top North Carolina lobbying firms, major government affairs teams, and Am Law 200 firms. Since our first check, the team has more than doubled their customer base, expanded into Virginia, South Carolina, and Ohio, and is positioned for continued rapid expansion.

We’ve been consistently impressed by the founding team - Paul Rava, Jenny Bo, and James Gieszelmann. Together, they’ve built a product that customers describe as indispensable, transforming Roboro from a research tool into core advocacy infrastructure. With AI at its core, Roboro delivers real-time legislative intelligence: predictive monitoring, AI-generated summaries, instant change detection, and even real-time transcript processing, all through a clean and intuitive interface.

Roboro is tackling a massive $28B market opportunity, with state-first coverage that captures where the majority of impactful legislation originates. For lobbyists, law firms, nonprofits, and associations, the volume of information is overwhelming and the stakes are high - missing a single bill or change can carry major consequences. More than 246,000 bills were introduced across state and federal levels in the last cycle, and the majority of impactful legislation originates at the state level. Existing legacy tools tend to focus on the federal level, leaving many professionals under-equipped to track, analyze, and respond in real time. Roboro was built to solve that problem.

At Primordial, we’re proud to support Roboro not only with capital but also with strategic guidance on fundraising, sales motion, and state-by-state expansion. With strong customer outcomes, accelerating traction, and a clear path to category leadership, we believe Roboro is just getting started.

We’re looking forward to supporting the Roboro team as they continue to grow into a category-defining company!

Onward,
Jenn, Sonali, & Joe