TSV Analytics Joins Primordial

Today, we’re excited to announce that TSV Analytics has joined this year’s cohort! Founded in Raleigh, TSV Analytics helps social media marketers better understand their audience with predictive analytics and actionable insights. You can read more about TSV Analytics at tsvanalytics.com.

Trevor Ferree & Aidan McCarthy, Co-founders

The founders Trevor and Aidan met at NC State at freshman orientation and worked together with Professor Bill Rand to research social media analytics and insights for the paint and coatings industry (think Sherwin Williams) before spinning the core concepts into TSV Analytics after graduating. TSV Analytics is seeing some early traction with marketing agencies and direct-to-consumer brands that rely on social media to generate sales. 

Trevor has consistently impressed us with his coach-ability, presentation skills, and domain expertise for someone so young. Armed with learnings from both the Andrews Launch Accelerator and the NC IDEA MICRO grant program, Trevor is ready to build and scale this startup here in the Triangle. We think that TSV Analytics is a perfect fit for Primordial - the founders are interested in the mentorship we can provide, particularly given our experience in MarTech, and we’re excited to support them as they continue to grow. 

From Trevor Ferree, TSV Analytics cofounder and CEO: 

"We are excited to work with Primordial! In addition to the investment, we look forward to tapping into their B2B SaaS MarTech experience. Also, we appreciate their swift investment process that lets us focus on growing TSV Analytics. We’re thrilled to be working together."

We’re excited to partner with TSV Analytics as they continue to work toward product-market fit and fine-tune their offering. 

Onward!

Jenn & Joe