Primordial “Doubles Down” on Social Cascade

Jenn Summe & Harrison Satcher of Primordial with Founders Lucy Kosturko & Scott McQuiggan at Venture Connect 2024

We are excited to announce that we have re-invested in Social Cascade! We first backed Social Cascade last summer - read the blog post for more details. Social Cascade is a better way of enabling patient education for health organizations, allowing them to connect directly with patients where they are searching - on social media. Learn more at socialcascade.co.

We’ve seen an impressive amount of growth from the Social Cascade team in the last year. While they still serve individual pediatrician’s offices, they’ve refocused efforts on public health offices and larger health systems, and built partnerships with reputable healthcare organizations to complement their sales efforts. Their revenues are steadily increasing, with a robust pipeline as they move up market. Additionally, their team is exactly what we look for in our founders - subject matter experts with both resilience and determination. 

Primordial’s investment strategy (like with all great venture funds) is to reserve capital for follow-on investments in its most promising startups. We do this by periodically choosing to “double down” on earlier investments because of their progress. That’s the case with Social Cascade, and we’re excited to continue to work with them and help them grow. 

With this investment, Social Cascade has closed their pre-seed round! However, Primordial is always accepting new investors for our fund. If you’d like to invest in Social Cascade (and other great companies like them!), reach out to get signed up for Q2’s investments, and join our Primordial investor community. 

Onward!

Jenn & Joe