Primordial “Doubles Down” on Bristles

Anthony Alers (CTO/Cofounder), Tina Tang (CEO/Cofounder), Jenn Summe, & Jeff Gula

We are excited to announce that we invested (again) in Bristles! We first invested in Bristles last spring — read the blog post. Bristles allows DIY enthusiasts to transform 2D static images into dynamic design objects for mocking up various home improvement, furnishing, and decor projects. Learn more at bristles.ai.

Since our initial investment, Bristles has delivered consistent growth and traction throughout the past year. After releasing their app in both Apple and Android stores last spring, Bristles generates over $130k ARR and averages ~300 downloads daily. Over 3,000 customers have paid for her product across 55 countries, showcasing the mass appeal of a unique solution like Bristles. We’ve been impressed by their CEO, Tina, in general — she is sharp, strategic, and hyper-focused on her growth levers.

Primordial’s investment strategy (like with all great venture funds) is to reserve capital for follow-on investments in its most promising startups. We do this by periodically choosing to “double down” on earlier investments because of their progress. That’s the case with Bristles, and we’re excited to continue to work with them and see them grow. 

With this investment, we are also closing Primordial’s Q1 2024 cohort. The Q1 fund is still a few days away from closing to new investors. If you’re interested in investing with us, reach out for more information on joining the Primordial Investor community. 

Onward! 

Jenn & Joe